Before Teaming Up

Vention is an innovative manufacturing automation platform that provides companies with a faster and more efficient way to design, order, and assemble custom industrial equipment. Despite their cutting-edge solutions, Vention faced key challenges in scaling their customer base and increasing revenue.

Specifically, they encountered:

  • Difficulty reaching the right decision-makers in manufacturing and automation sectors, leading to wasted outreach efforts.
  • Sales team burnout, as they struggled to manage a high volume of leads with inconsistent results.
  • Missed opportunities due to inefficient prospecting and lack of targeted messaging.

They were looking for a way to optimize their lead generation, reach their ideal clients, and convert more opportunities into successful sales.

The Objective

Determine a strategic approach to streamline their lead generation, get more qualified prospects into their pipeline, and ultimately convert them into paying customers.

How We Did It 🚀

We redefined Vention’s sales approach by implementing a robust, scalable system focused on lead generation and optimizing their outreach.

1. Identifying Client Pain Points

We worked closely with Vention to uncover the key challenges their target clients faced, such as:

  • High production costs and inefficiency in manual assembly processes.
  • Long lead times and limited flexibility in traditional manufacturing.
  • Inconsistent quality in custom-made industrial equipment.

By understanding these pain points, we crafted messaging that resonated deeply with their prospects, positioning Vention’s platform as the ultimate solution.

2. Systematic Outreach & Scalability

We implemented an automated email outreach system, sending personalized, pain-point-focused messages at scale. Our approach included:

  • Tailored emails addressing specific manufacturing challenges.
  • Asking calibrated questions to start meaningful conversations.
  • Showcasing how Vention’s platform could solve their prospects’ biggest problems.

3. Managing Lead Overflow

As the outreach system generated more leads, we helped Vention manage the increased volume by prioritizing high-quality leads based on urgency and fit, and segmenting leads for the sales team.

The Results đź’¸

In just one quarter, the impact was transformative:

  • +$1M in additional revenue, directly resulting from improved lead generation and conversion strategies.
  • More efficient outreach, empowering their sales team to focus on high-value leads.
  • Enhanced engagement with target clients, resulting in stronger relationships and an increase in repeat business.

Breaking Free from The Advertising Cost Spiral

Before partnering with us, Vention was heavily reliant on expensive PPC campaigns that resulted in high CPAs (cost per acquisition). These ads often didn’t address the core problem: ineffective prospecting.

By shifting to a targeted, pain-point-driven outreach approach, we helped Vention break free from this costly cycle. This not only saved them money but also delivered measurable results in terms of increased sales and better-qualified leads.