Before Teaming Up

Crawford Thomas Recruiting is a nationwide staffing and recruitment firm, recognized for its expertise in connecting employers with top talent. Despite their strong reputation, they faced challenges in scaling their placements and growing revenue.

Their team struggled with:

  • Communicating their value to target clients, which included small to large manufacturing companies.
  • Burnout among salespeople, who were overwhelmed by inefficient processes and inconsistent results.
  • Difficulty converting leads into placements, leaving untapped potential in their pipeline.

How We Did It 🚀

The idea is simple, yet most don't implement it: Targeting prospects based on their specific pain points, not just their job titles or industries.

1. Identifying Client Pain Points

We worked with Crawford Thomas to uncover the core frustrations of their target clients, such as:

  • Labor shortages: Manufacturing companies struggling to find skilled workers.
  • Inefficient hiring processes: Clients frustrated by long hiring cycles and unqualified candidates.
  • Retention issues: Companies losing employees due to poor job matches.

2. Systematic Outreach & Scalability

We implemented an automated email outreach system that sent personalized messages at scale. Instead of generic cold emails, we focused on addressing specific frustrations and using calibrated questions.

The Results 💸

In just one quarter, we helped Crawford Thomas Recruiting achieve:

  • +39 candidate placements, directly impacting their bottom line.
  • +$100K in additional revenue.
  • A streamlined lead generation process, reducing burnout for their sales team.
  • Improved client engagement and satisfaction, leading to stronger relationships.

Breaking Free from The Advertising Cost Spiral

Before working with us, Crawford Thomas was stuck in a common trap: relying on costly PPC campaigns. By shifting to a targeted, pain-point-driven approach, we helped them break free from this cycle, saving money and improving results.